Titlebook: Malaysian Politics in the New Media Age; Implications on the Pauline Pooi Yin Leong Book 2019 Springer Nature Singapore Pte Ltd. 2019 Mala

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ookis particularly timely in the wake of the 2018 Malaysian general election, and will be of interest to students and researchers in communications, politics, new media and cultural studies..978-981-13-8785-2978-981-13-8783-8

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Election Campaigns and New Media in Malaysia,The fourth chapter will trace the history and purpose, as well as the role and impact of the Internet on election campaigns. Next, it will outline the background of political campaigns and the use of communication strategies in Malaysian general elections from GE12 in 2008 and GE13 in 2013 to the most recent GE14 in 2018.

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Pauline Pooi Yin LeongProvides a comprehensive overview of political communication in Malaysia.Contributes to the discourse on the intersection and confluence of politics and new media in Malaysia, examining the Internet’s

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