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Titlebook: Making Social Technologies Work; Leveraging the Power Ronan Gruenbaum Book 2015 The Editor(s) (if applicable) and The Author(s) 2015 Social

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Gamificatione from collecting points or being awarded badges, to completing levels of achievement and competing with others on leader boards. For location-based social network tools such as Swarm (see Chapter 12) this means earning points for each check- in and badges for new types of location or checking in more often than your friends.
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https://doi.org/10.1057/9781137024824Social Media; Social Technologies; Innovation; business strategy; communication; innovation; International
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Microbloggingg, or to alert them, similarly to RSS Feeds, to new events. Messages sent through Twitter, probably the most famous microblogging platform, are referred to as “Tweets” and are limited to 140 characters in length, because they originally used mobile SMS systems to transmit the messages.
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Podcastse downloadable episodes as part of a series that can be subscribed to. But YouTube, with over a hundred hours of content uploaded every minute of every day. (and all the other video streaming services, such as Blip.tv, Vimeo, or Veoh), is relevant here as the content is created by the crowd, for the
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