Titlebook: Luxury Fashion Retail Management; Tsan-Ming Choi,Bin Shen Book 2017 Springer Nature Singapore Pte Ltd. 2017 Fashion Business.Fashion Retai

利用

2366-8776 sts and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry’s senior management agenda.978-981-10-9755-3978-981-10-2976-9Series ISSN 2366-8776 Series E-ISSN 2366-8784

Breach

2366-8776 rs readers the knowledge of luxury fashion retailing.IncludeUsing various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industriali

神经

Luxury Fashion Retail Management: An Introduction of the luxury fashion industry. Then, we concisely review the recent literature and examine some important topics on luxury fashion retail management. We also introduce the papers featured in this book.

obstinate

Evolution of Luxury Fashion Brandsr of luxury fashion is about exclusivity, quality, and prestige, but these qualities also appeal to the burgeoning middle class with price points below luxury competitors and a perceived quality quotient, namely, affordable or accessible luxury. In this paper, simple case studies on Hermes, Burberry

Antagonism

How Does Self-concept and Brand Personality Affect Luxury Consumers’ Purchasing Decisions?thinking aspect of self, referring to learned beliefs, attitudes, and opinions that each person holds about his or her personal existence. Brand personality is defined as a set of human characteristics associated with a brand, in which a brand may be considered as an active relationship partner rath

Militia

The Evolution of Luxury Fashion Retailing in Chinatailers’ strategies in response to recent market changes. Attracted by China’s booming economy with continued double-digit growth and a growing consumer base keen on purchasing Western luxury brands as status symbols, many luxury fashion retailers entered the market and expanded rapidly. However, th

Ptosis

Consumer’s Willingness to Pay More for Luxury Fashion Apparel Made in Sweatshopship between purchase intention and willingness to pay more for luxury branded fashion apparel is also examined. Data was collected using a mall intercept method in a luxury-shopping strip in Perth, Western Australia. The questionnaire was administered using trained interviewers resulting in 320 usea

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Exploring the Personality of Luxury Fashion Brands: Evidence from Young US Consumerssonality framework in the context of luxury fashion brands. It employed Aaker’s brand personality framework to empirically investigate the personality of luxury fashion brands based on data collected from 413 American young consumers. This research developed a valid and reliable scale that measures

玩笑

Analytical Modeling Research for Luxury Fashion Products: Optimal Timing of Brand Extension in a Sto determine the optimal timing of the brand extension in a stochastic market. The main findings are as follows. If each customer gets wealthier stochastically over time, luxury fashion brand producer should postpone the timing of extending its brand to a new market, while if the number of customer in

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