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Titlebook: Luxury Fashion Branding; Trends, Tactics, Tec Uche Okonkwo Book 2007 Palgrave Macmillan, a division of Macmillan Publishers Limited 2007 br

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书目名称Luxury Fashion Branding
副标题Trends, Tactics, Tec
编辑Uche Okonkwo
视频video
图书封面Titlebook: Luxury Fashion Branding; Trends, Tactics, Tec Uche Okonkwo Book 2007 Palgrave Macmillan, a division of Macmillan Publishers Limited 2007 br
描述This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
出版日期Book 2007
关键词brand; branding; design; marketing; Trends
版次1
doihttps://doi.org/10.1007/978-0-230-59088-5
isbn_softcover978-1-349-35657-7
isbn_ebook978-0-230-59088-5
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 2007
The information of publication is updating

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书目名称Luxury Fashion Branding读者反馈学科排名




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Customize me!,, General Motors, came along and by the middle of the 1920s was able to offer customers multiple colours and annual model changes at no additional cost. Through this method of product variety, they encroached on the market share of Ford and soon surpassed Ford in popularity and sales.
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Digital luxury,evated their product and brand expectations. The Internet also provides online consumers with instant information, and lower switching costs in terms of time, information, product comparison and purchase. As a result, the task of retaining the attention and loyalty of consumers has also become more challenging.
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Case illustrations,n management, using relevant brands as illustrations. So, in the following pages, you will not find the interesting history of Louis Vuitton or the great turnaround story of Gucci. You will rather find brand stories that will prod your mind, arouse your creative thinking and appeal to your business aptitude.
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