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Titlebook: Lifestyle Brands; A Guide to Aspiratio Stefania Saviolo,Antonio Marazza Book 2013 Palgrave Macmillan, a division of Macmillan Publishers Li

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书目名称Lifestyle Brands
副标题A Guide to Aspiratio
编辑Stefania Saviolo,Antonio Marazza
视频video
图书封面Titlebook: Lifestyle Brands; A Guide to Aspiratio Stefania Saviolo,Antonio Marazza Book 2013 Palgrave Macmillan, a division of Macmillan Publishers Li
描述What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
出版日期Book 2013
关键词Apple; body; brand; brands; client; corpus; identity; interpret; Irish Republican Army (IRA); lifestyle; mappi
版次1
doihttps://doi.org/10.1057/9781137285935
isbn_softcover978-1-349-44907-1
isbn_ebook978-1-137-28593-5
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 2013
The information of publication is updating

书目名称Lifestyle Brands影响因子(影响力)




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书目名称Lifestyle Brands网络公开度




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书目名称Lifestyle Brands读者反馈学科排名




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Stefania Saviolo,Antonio Marazzandscapes and impacting economic production and social conditions. Important changes in rainfall patterns, increases in temperatures and more intense and severe climate events have already been observed, with negative impacts for people’s livelihoods. The multiple impacts of climate change could be a
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a major impact on countries of the Global South. It has become clear that effective climate change mitigation and adaptation not only require restrictions on energy consumption in the industrialized world, but also a decoupling of economic development from greenhouse gas emissions in the South. But
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Introduction,s such as Mattel, Microsoft, Casio or Samsung? Why is it that millions of fans continue to identify themselves in brands like Harley-Davidson or Ferrari, or that sooner or later everyone will have a pair of adidas Originals, Levi’s 501 or Ray Ban Wayfarer in their closets?
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How Lifestyle Brands Work: An Interpretative Model,use of lifestyles as an analytical construct dates back to the famous text by Thorstein Veblen’s . (1994 [1899]) and Max Weber’s studies on the concept of status. The term has since been widely used and diffused by Alfred Adler, an Austrian physician and founder of the school of individual psycholog
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