书目名称 | Lifestyle Brands |
副标题 | A Guide to Aspiratio |
编辑 | Stefania Saviolo,Antonio Marazza |
视频video | http://file.papertrans.cn/586/585950/585950.mp4 |
图书封面 |  |
描述 | What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone. |
出版日期 | Book 2013 |
关键词 | Apple; body; brand; brands; client; corpus; identity; interpret; Irish Republican Army (IRA); lifestyle; mappi |
版次 | 1 |
doi | https://doi.org/10.1057/9781137285935 |
isbn_softcover | 978-1-349-44907-1 |
isbn_ebook | 978-1-137-28593-5 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2013 |