Titlebook: Leveraging Mobile Media; Cross-Media Strategy Valerie Feldmann Book 2005 Physica-Verlag Heidelberg 2005 Cross-Media.Innovation Management.I

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https://doi.org/10.1007/b139034Cross-Media; Innovation Management; Innovation Policy; Media Economics; Media Management; Mobile Communic

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Book 2005pportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as ne

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Book 2005obile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets..

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pment of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets..978-3-7908-1575-7978-3-7908-1633-4

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ntributions to the issues of knowledge and acting and to trans-disciplinary deliberation. The final conclusions address the scientific system as substantial actor itself as well as the relevant research and education politics.978-3-319-36305-9978-3-319-11400-2Series ISSN 1860-4803 Series E-ISSN 1860-4811

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ntributions to the issues of knowledge and acting and to trans-disciplinary deliberation. The final conclusions address the scientific system as substantial actor itself as well as the relevant research and education politics.978-3-319-36305-9978-3-319-11400-2Series ISSN 1860-4803 Series E-ISSN 1860-4811

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tely smooth surfaces, and that the scanning effect can be optimized and controlled by adjusting the brightness of the scanning light source for objects with different surfaces. The paper designs relevant experiments to verify the feasibility of the method and to proves that the method can greatly im

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