Titlebook: Learning to Sell Sex(ism); Advertising Students Aileen O‘Driscoll Book 2019 The Editor(s) (if applicable) and The Author(s) 2019 higher edu

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Although autonomy must not be confused with identity, it is of relevance in identity discourses, since only people who successfully engage in the processes of identity construction can achieve autonomy as individuals (Straub, 2004, p.288). Like identity, autonomy. is embedded within a social contex

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Gendered Advertising: From Text to Industry to Classroom, on the insight provided by academics into the creative advertising practitioner as a gendered subject. Additionally, attention is afforded to positioning the advertising student as a future practitioner ‘in training’—one who will be tasked with making ethical and moral, as well as professional, dec

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The Catch-22 of Advertising Practice (and Other Deflections): Perceived Challenges to Creating Lesstive to that struggle emerge. For instance, while there is certainly a strong awareness of the social responsibility of advertisers to accurately and fairly portray people, as well as a consciousness connected to the need to avoid stereotyping, possible steps towards active efforts to ensure that ha

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