Titlebook: Leading Creative Teams; Management Career Pa Eleazar Hernández Book 2017 Eleazar Hern�ndez 2017 creative direction.art direction.advertisin

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The Art of the Critique,challenges, we do so from a very personal basis. Sure, we use research or client information provided to us to come up with creative solutions, but regardless of where the information came from, the act of creating is always personal. We pour a little bit of ourselves into every project. The reality

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The Art of TV and Radio,o spot, but that’s not really what this book is about. As a whole, my rationale for creating this book was to help creative directors and other creative leads prepare for leadership. If I were to consider writing chapters for every element that lies within the realm of a creative lead I would have c

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Career Trajectories to Creative Leadership,th to creative leadership, yes there is.” Unfortunately, almost every creative director has taken a path all his or her own. What works for one may not work for another. Senior Art Director A might be thrust into a leadership role because they happen to be in the right place at the right time. Multi

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Invest in Your People,ive director should have?” My answer is simple: Invest in your people. Your team will be the ones that help you complete the day-to-day tasks and assignments that need to be knocked out to address client challenges. Your team is your go-to group when you need to get a job done after hours. Your team

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,Don’t Just Take It from Me, ranks to creative leadership and gather some insights from them. Because we have all taken different paths to leadership, I believe it’s also important hear perspectives other than mine. As you read this chapter, you will discover a common thread—these leaders are passionate about their craft and d

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