| 书目名称 | Lead Market India |
| 副标题 | Key Elements and Cor |
| 编辑 | Cornelius Herstatt,Rajnish Tiwari |
| 视频video | http://file.papertrans.cn/583/582202/582202.mp4 |
| 概述 | Presents perspectives on innovations across multiple industries in India.Analyzes recent developments based on longitudinal observations integrating multinational and Indian corporate perspectives.Pre |
| 丛书名称 | India Studies in Business and Economics |
| 图书封面 |  |
| 描述 | .India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.. |
| 出版日期 | Book 2017 |
| 关键词 | Corporate strategy; Foreign Direct Investment; Frugal innovations; Innovation systems; Lead market; Multi |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-46392-6 |
| isbn_softcover | 978-3-319-83509-9 |
| isbn_ebook | 978-3-319-46392-6Series ISSN 2198-0012 Series E-ISSN 2198-0020 |
| issn_series | 2198-0012 |
| copyright | Springer International Publishing Switzerland 2017 |
|Archiver|手机版|小黑屋|
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