Titlebook: Latin American and Caribbean Perspectives on the Development of Public Relations; Other Voices Tom Watson (Professor of Public Relations) B

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Brazil,engthen their activities in the country. A unique aspect of PR practice in Brazil is that it has been a licensed profession, regulated since 1967 by Law No. 5377/67 that was approved during a military dictatorship government. In the same year, the first undergraduate course was created at Universidade de São Paulo (University of São Paulo).

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Central America, years, while uneven, originated from political stability, democratization and commercial treaties which boosted specialization in media relations, crisis management, brand public relations, internal communications, and corporate social responsibility.

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kutiert werden und für die Anwendung zur Verfügung stehen. Der Anwender muss, ausgehend von der konkreten Fragestellung und basierend auf der vorhandenen Datenlage, den Erfahrungen der Verantwortlichen oder den institutionellen Vorgaben, einen Bearbeitungsansatz auswählen und konsequent anwenden.

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