Titlebook: Language in International Business; Developing a Field Mary Yoko Brannen,Terry Mughan Book 2017 The Editor(s) (if applicable) and the Autho

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2397-8775 ng articles.Gives guided readings of how language was viewed.Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored b

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The Multinational Corporation as a Multilingual Community: Language and Organization in a Global Co). Situated in the midst of a diverse discourse community, language is a key ingredient in this flow, which can shape organizational change processes, information exchange, competitive activities, global coordination, and intra-corporate value creation.

Ledger

Why and How Does Shared Language Affect Subsidiary Knowledge Inflows? A Social Identity Perspectivehagat, Kedia, Harveston, & Triandis, 2002). Because a large part of the knowledge in MNE units is contextual and tacit in nature (Gupta & Govindarajan, 2000), the transfer of knowledge depends on actors adequately conveying and making sense of its meaning (Argote & Ingram, 2000).

PHAG

Methodological Considerations in Cross-national Consumer Research,e been conducted in the United States. Thus, the principles which have been developed are associated only with U.S. consumer behavior; the theories which have been derived can legitimately be used to describe, predict, or understand consumer behavior only in the United States.

GULLY

Cross-cultural Interaction: The International Comparison Fallacy?,s negotiations between people from different countries and cultures. Perlmutter estimates that over 50% of an international manager’s time is spent negotiating.. To successfully manage these negotiations, businesspeople need to know how to influence and communicate with members of cultures other than their own.

Inferior

怒目而视

Linguistic Gender Marking and Its International Business Ramifications,ede, 1980, 1998; Hofstede, Hofstede, & Minkov, 2010; House, Hanges, Javidan, Dorfman, & Gupta, 2004), making it susceptible to endogeneity problems, and contemporaneous to gender outcomes. In contrast, a language’s grammatical structure is a stable feature inherited from the distant past, unbiased by present social, political and economic forces.

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