| 书目名称 | Label Writing and Planning | | 副标题 | A Guide to Good Cust | | 编辑 | Tony Holkham | | 视频video | | | 图书封面 |  | | 描述 | The label on your product is the most important document youproduce. Ask any customer; it is often the only communication theyhave withyou. This book is about getting your labeling and productinformationright, and that is more important than getting customersto buy yourproducts.It is about ensuring that they buy them again,and again.Written primarily for the fast moving consumer goodsindustries suchas food, chemicals, cosmetics and health, this bookis also essentialreading for anyone involved in label writing anddesign, or productinformation in any context.Tony Holkham is aconsultant providingexpertise to a range of industries.He haswritten in-house labelingmanuals, published articles and runstraining courses on the subject. | | 出版日期 | Book 1995 | | 关键词 | Advertising; Layout; communication; design; search engine marketing (SEM) | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-4613-1231-4 | | isbn_softcover | 978-1-4612-8523-6 | | isbn_ebook | 978-1-4613-1231-4 | | copyright | Chapman & Hall 1995 |
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发表于 2025-3-21 17:15:39
