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Titlebook: Komplexitätstheorie; Grenzen der Effizien Ingo Wegener Textbook 2003 Springer-Verlag Berlin Heidelberg 2003 ACE.Algorithmen.Hardware.Inform

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Ingo Wegenerng, enhanced brand imagery and overall competitive advantage. Although a great deal of research has focused on the critical issues of brand satisfaction, brand trust, brand affect, brand loyalty, and brand equity, to date, not much has been done from the perspective of green marketing, particularly
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Ingo Wegenertion affects customer attitude and behavioural intention by examining the concept of “nudging”. The role of nudging is analysed to see how it is embedded in green marketing communication, how it influences perception, and how information is presented to guide consumers towards green products.
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Ingo Wegenertion affects customer attitude and behavioural intention by examining the concept of “nudging”. The role of nudging is analysed to see how it is embedded in green marketing communication, how it influences perception, and how information is presented to guide consumers towards green products.
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