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Titlebook: Kolloidchemische Technologie; Ein Handbuch kolloid Raph. Ed. Liesegang Book 1932Latest edition Springer-Verlag Berlin Heidelberg 1932 Adsor

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Carl G. Schwalbeories of equity: customer-based brand equity, sales-based brand equity, and profit-based brand equity. These components are critical for global leaders to understand as they analyze the economics of their brand. This chapter discusses the components and provides tools and frameworks to quantify them
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W. Leonhardionments of the chameleon, the learning capabilities and the wisdom of an owl, and the speed and agility of a flea—by design. If it can combine these anatomies and physiologies, the MNC creates a tiger brand—strong, fast, smart, and flexible. If combined poorly, the MNC creates a snail brand—slow, ca
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Otto Manfredgies to develop and maintain a competitive advantage. The organizational context—in terms of design, culture, and behavior—can motivate the organization to pursue interrelationships beyond other mere combinations of businesses, as synergies can produce a combined return on resources that is greater
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E. A. Hausers on more exploratory strategies to meet market demands. By the third generation, as the firm has institutionalized, they try to balance the two forms of innovation by using their resources and exploring environmental opportunities in the form of ambidexterity.
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