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Titlebook: Knowledge, Learning and Innovation; Research Insights on Vanessa Ratten,Vitor Braga,Carla Susana Marques Book 2018 Springer International P

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,Can Online Co-creation Influence Lead Users’ and Opinion Leaders’ Behaviors?,ehavior. Our findings further indicate that lead userness is a full mediator between online co-creation and opinion leadership. Our study contributes to the research gap about the effect of co-creation on consumer behavior of lead users—the most innovative of consumers—and opinion leaders, who have the capacity to influence other consumers.
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The Construction of a Professional Identity of a Female Entrepreneur,els from personal, professional and socio-cultural. The methods of participant observation and discourse analysis are used. The results reflect the impacts of gender and culture factors in the construction and communication of professional identity, which can contribute to the integration process of Chinese immigrants in Sweden.
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,Can Online Co-creation Influence Lead Users’ and Opinion Leaders’ Behaviors?,the existing literature that focuses on the results of co-creation or on participants’ perceptions of companies using co-creation, we focus on lead userness and opinion leadership of consumers during new product and service development. The empirical study is based on 303 consumers from the fast-mov
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Knowledge and Innovation in Portuguese Enterprises,ed, which highlights the link between knowledge creation and family entrepreneurship. The unique characteristics of the Portuguese economy are stated together with the reasons for the high level of family businesses. Suggestions for future research and practical implications are stated.
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,Social Ties and Human Capital in Family SMEs’ Internationalization, internationalization of entrepreneurial family businesses. More importantly we have considered gender as an influential factor in applying human capital and social ties in internationalization efforts.
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