| 书目名称 | Japanese Global Strategy | | 副标题 | Overseas Operations | | 编辑 | Katsuo Yamazaki | | 视频video | | | 概述 | Offers detailed case studies on nine Japanese MNEs based on wide-ranging data from interviews and questionnaires.Provides a thorough analysis of past and present global strategy and outlines an approa | | 图书封面 |  | | 描述 | .This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today’s business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, .Japanese Global Strategy. presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company’s corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.. | | 出版日期 | Book 2019 | | 关键词 | business; management; marketing; strategy; Economics; hybrid theory | | 版次 | 1 | | doi | https://doi.org/10.1057/978-1-137-49738-3 | | isbn_ebook | 978-1-137-49738-3 | | copyright | The Editor(s) (if applicable) and The Author(s) 2019 |
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发表于 2025-3-21 20:03:21
