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Titlebook: Japanese Consumer Dynamics; Parissa Haghirian (Associate Professor of Internat Book 2011 Palgrave Macmillan, a division of Macmillan Publi

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Male Order: Resonating with Today’s Young Male Japanese Consumerso try to understand the effect of recent major changes in the Japanese economy and in Japanese society on young male consumption habits. Instead, reports of ‘male bras’, sexless couples and weak, hapless ‘herbivore’ males make headlines in English-language newspapers and magazines as well as Japanes
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Otaku Consumersstic collectors and manipulators of useless artifacts and information. They are underground, but they are not opposed to the system. They change, manipulate, and subvert ready-made products, but at the same time they are the apotheosis of consumerism and an ideal workforce for contemporary Japanese
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Beyond Sushi and Tempura: An Overview of the Japanese Food Marketitants in Northern Japan, caters to customers living in the immediate neighbourhood. Housewives especially visit the store on a regular basis to shop for daily small amounts of fresh food, which also provides them with an opportunity for a chat with the owners of the store, a married couple in their
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Mobile Consumers and Consumption in Japan a decade. The main disruptive invention that triggered this development was the emergence of the Internet and the ensuing digital revolution. In Japan, however, the diffusion of the Internet followed a specific pattern, different from its Western counterparts: Internet access from mobile devices su
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Otaku Consumerspulate, and subvert ready-made products, but at the same time they are the apotheosis of consumerism and an ideal workforce for contemporary Japanese capitalism. They are the children of the media.’ (Volker Grassmuck, 1990)
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