书目名称 | Introduction to Google Analytics | 副标题 | A Guide for Absolute | 编辑 | Todd Kelsey | 视频video | | 概述 | Written for absolute beginners and new learners.Written in easy-to-understand, conversational language.Provides an understanding of web analytics that can help readers get interviews and jobs, or incr | 图书封面 |  | 描述 | Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly..Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. .Introduction to Google Analytics. covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.. .What You’ll Learn..Understand basic techniques to generate traffic for a blog or website.Review the performance of a website or campaign.Set up a Shopify account to track ROI.Create and maximize AdWords to track conversion.Discover opportunities offered by Google, including the Google Individual Qualification..Who This Book Is For.Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.. | 出版日期 | Book 2017 | 关键词 | Google; Google analytics; Blogalytics; Blogs; Campaign performance; Performance analytics; E-Commerce; ROI; | 版次 | 1 | doi | https://doi.org/10.1007/978-1-4842-2829-6 | isbn_softcover | 978-1-4842-2828-9 | isbn_ebook | 978-1-4842-2829-6 | copyright | Todd Kelsey 2017 |
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