书目名称 | Introduction to Digital Economics | 副标题 | Foundations, Busines | 编辑 | Harald Øverby,Jan Arild Audestad | 视频video | | 概述 | Includes updated case studies, examples and recent developments in the field.Combines qualitative and quantitative methods to describes the digital economy.Integrates topics from economics, law, techn | 丛书名称 | Classroom Companion: Business | 图书封面 |  | 描述 | Innovations and developments in technology have laid the foundations for an economy based on digital goods and services—the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming is having on today’s business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb. .This book details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics. The foundational text with case studies is also peppered with anecdotes on the various technological innovations which have shaped markets throughout history. The authors provide several models and tools that are essential for analysis, as well as activities that will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter. .Introduction to Digital Economics. is a definitive guide to the complexities and nuances of this b | 出版日期 | Textbook 2021Latest edition | 关键词 | Digital Economics; Internet of Things; Lock-in and Switching Costs; ICT; Digital Markets; Intelligent Tec | 版次 | 2 | doi | https://doi.org/10.1007/978-3-030-78237-5 | isbn_softcover | 978-3-030-78239-9 | isbn_ebook | 978-3-030-78237-5Series ISSN 2662-2866 Series E-ISSN 2662-2874 | issn_series | 2662-2866 | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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