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Titlebook: Internetworked World; 15th Workshop on e-B Ming Fan,Jukka Heikkilä,Han Zhang Conference proceedings 2017 Springer International Publishing

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The Cannibalization Effects of New Product Preannouncement and Launch on the C2C Marketplace, preannouncement and launch as a case to examine whether there is the cannibalization effect on existing Apple iPod product and Microsoft Zune on eBay. Difference-in-Differences (DID) Model is applied as the main econometrical analysis methods in this empirical study. We collected all the bidding re
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Locked in by Social Media Features? Translating Clicks and Comments into Value,his study, we propose that the design features experienced by the platform users are important drivers of value in social media platforms. Also, we suggest a research design to empirically test the link between social media design feature types, the subjective value of the platform as assessed by us
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A Social Endorsing Mechanism for Mobile Coupons,ion rates are unsatisfactory to businesses. The objective of this study is to design a new social coupon endorsing mechanism, which aims to find out those endorsers who have coupon proneness and high sharing willingness in coupon diffusion, with a recommended list of coupon receivers. Our mechanism
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