| 书目名称 | Internationalisation |
| 副标题 | Process, Context and |
| 编辑 | Graham Hooley (Professor of Marketing and Head of |
| 视频video | |
| 丛书名称 | The Academy of International Business |
| 图书封面 |  |
| 描述 | This fourth volume in the Academy of International Business Series examines three main areas of internationalization: the internationalization process, competitive advantage in an international context and international business in emerging markets. The cohesive theme threading through the chapters comprises the twin objectives of assessing the current state-of-the-art research into international business phenomena and looking forward to emerging research themes for the new millenium. |
| 出版日期 | Book 1998 |
| 关键词 | business; complexity; Emerging Markets; Information Technology (IT); International Business; Internationa |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-1-349-26556-5 |
| isbn_ebook | 978-1-349-26556-5Series ISSN 2662-1223 Series E-ISSN 2662-1231 |
| issn_series | 2662-1223 |
| copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 1998 |
发表于 2025-3-21 19:48:27
