| 书目名称 | International Management in Service Firms |
| 副标题 | Environments, Strate |
| 编辑 | Dirk Klimkeit,Pengji Wang,Huiping Zhang |
| 视频video | |
| 概述 | Features numerous case studies, exercises and illustrations which facilitate learning.Includes a special chapter helping reader to work effectively in distributed virtual teams.Focuses on service firm |
| 丛书名称 | Classroom Companion: Business |
| 图书封面 |  |
| 描述 | .This textbook examines how service firms manage their international operations. For the first time, it brings together insights from the fragmented literature on this subject into an accessible textbook. Further, it is unique in its focus on service firms’ internationalization and international management...Beginning with an overview of the international environment in which service firms operate, it subsequently describes multinational service firms and their internationalization processes, strategies and organization. Unlike most texts on international services, the book goes beyond internationalization to address the ongoing management of service firms. It not only addresses functions such as global service marketing, financial management and human resource management, but also discusses aspects such as global account management, global service delivery and international project management, as well as the topical issue of managing distributed virtual teams. A dedicated chapter focuses on offshore shared services and business process outsourcing. These chapters are complemented by a discussion on international corporate governance and corporate social responsibility..The book is |
| 出版日期 | Textbook 2024 |
| 关键词 | service sciences; service marketing; global strategy; service management; service firm; international ope |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-50345-0 |
| isbn_softcover | 978-3-031-50347-4 |
| isbn_ebook | 978-3-031-50345-0Series ISSN 2662-2866 Series E-ISSN 2662-2874 |
| issn_series | 2662-2866 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 16:17:42
