书目名称 | International Management |
副标题 | The Process of Inter |
编辑 | Manfred Fuchs |
视频video | http://file.papertrans.cn/472/471770/471770.mp4 |
概述 | Explains the challenges of strategic management decisions in international companies.Shows that decisions are not only made rationally, but also erratic and suboptimal under uncertainty.Practical text |
图书封面 |  |
描述 | This textbook for students and practitioners offers answers to the most important questions and challenges of international management. The main topics are presented and discussed on three levels: (a) the macroeconomic and institutional environment of the global economy, (b) the international firms embedded as players in this environment, and (c) the actual management decisions. The focus is placed both on the characteristics of the individual subject areas (macro-, meso- and microperspective) and on the interdependent connections between these areas. The main interest of this book lies in an application-oriented analysis of the central strategic management decisions in internationalizing companies..This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.. |
出版日期 | Textbook 2022 |
关键词 | International Management Textbook; Global Strategy Textbook; Theories in International Management; Inte |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-662-65870-3 |
isbn_softcover | 978-3-662-65869-7 |
isbn_ebook | 978-3-662-65870-3 |
copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag GmbH, DE |