| 书目名称 | International Fragmentation |
| 副标题 | Impacts and Prospect |
| 编辑 | Anshu Saxena Arora,Sabine Bacouel-Jentjens |
| 视频video | |
| 概述 | Addresses the ongoing trend towards increasing international production.Presents unique case studies citing current challenges and opportunities across multiple industries.Features a mix of internatio |
| 丛书名称 | International Marketing and Management Research |
| 图书封面 |  |
| 描述 | This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational performance. It further connects marketing and advertising as an important link between organizations and its partners; education as a bridge between developing and developed world economies; and growth as a long-term objective of increasing integration at the regional and global level. .Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea. The book provides academic libraries, international business scholars, graduate students, and policy makers with insights and opportunities that enable firms to achieve a competitive advantage in the marketplace. . |
| 出版日期 | Book 2016 |
| 关键词 | Manufacturing; marketing; production; Brand Perception; Brand Attachment; Target Market; Universal Music; L |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-33846-0 |
| isbn_ebook | 978-3-319-33846-0Series ISSN 2662-8546 Series E-ISSN 2662-8554 |
| issn_series | 2662-8546 |
| copyright | The Editor(s) (if applicable) and The Author(s) 2016 |
发表于 2025-3-21 17:32:44
