| 书目名称 | International Direct Marketing |
| 副标题 | Principles, Best Pra |
| 编辑 | Manfred Krafft (Chaired Professor of Marketing),Jü |
| 视频video | |
| 概述 | Comprehensive and easy-to-understand guide to international direct marketing (IDM).Unique mix of academic review, best-practice cases on international direct marketing and advanced professional inform |
| 图书封面 |  |
| 描述 | .Direct marketing is a fast-growing and dominant domestic marketing instrument in many countries. Direct marketing follows the path of the rapid advances of globalization: international direct marketing (IDM) is already a multi-billion dollar business and an attractive instrument for foreign market entry and international customer communication...This book is the first to focus exclusively on IDM, combining state-of-the-art knowledge, best practice and unique data: The first part is a comprehensive, well-structured review, covering relevant sources ranging from academic journals to practitioner magazines. The second part consists of best practice examples of various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries in North America, Europe and Asia. The book provides the reader with a comprehensive and easy-to-understand guide to international direct marketing... . |
| 出版日期 | Book 2007 |
| 关键词 | Direct Marketing; Interactive Marketing; International Direct Marketing; International Marketing; busine |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-540-39632-1 |
| isbn_softcover | 978-3-642-07258-1 |
| isbn_ebook | 978-3-540-39632-1 |
| copyright | Springer-Verlag Berlin Heidelberg 2007 |
发表于 2025-3-21 16:51:14
