书目名称 | International Business and Emerging Economy Firms |
副标题 | Volume II: European |
编辑 | Jorma A. Larimo,Marin A. Marinov,Tiina Leposky |
视频video | |
概述 | Clarifies the new trends in emerging economy firms’ internationalization.Places emphasis on concepts that have traditionally been under-researched, such as the role of business models and sustainable |
丛书名称 | Palgrave Studies of Internationalization in Emerging Markets |
图书封面 |  |
描述 | .How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Volume II examines internationalization from the perspective of European and African firms. It covers an array of pressing issues within Europe including responsible business practices between SMEs from developed and emerging countries, and the impact of psychic distance, while coverage of African firms places a spotlight on under-researched countries such as Tanzania, Zambia and Nigeria. Providing further examination of emerging markets and internationalization processes, this second volume offers a comprehensive guide for all researchers of international business.. |
出版日期 | Book 2020 |
关键词 | MNCs; Multinationals; Global; business models; knowledge sharing; value creation; value co-creation; employ |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-030-27285-2 |
isbn_softcover | 978-3-030-27287-6 |
isbn_ebook | 978-3-030-27285-2Series ISSN 2662-1185 Series E-ISSN 2662-1193 |
issn_series | 2662-1185 |
copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |