| 书目名称 | International Business and Emerging Economy Firms |
| 副标题 | Volume I: Universal |
| 编辑 | Marin A. Marinov,Svetla T. Marinova,Tiina Leposky |
| 视频video | |
| 概述 | Clarifies the new trends in emerging economy firms’ internationalization.Emphasizes concepts that have traditionally been under-researched, such as the role of business models and sustainable corporat |
| 丛书名称 | Palgrave Studies of Internationalization in Emerging Markets |
| 图书封面 |  |
| 描述 | .How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Taking both a geographic and thematic approach to the topic, the first volume addresses universal challenges such as inclusive innovation, the ethics of corporate leadership, and knowledge management, and also places a special emphasis on China. Providing an overview of the strategies and operations involved in internationalizing Chinese firms, this book is an essential read for those researching emerging markets and globalization in general, as well as Asian Business more specifically.. |
| 出版日期 | Book 2020 |
| 关键词 | Multinational Enterprises; Internationalization; Asia; Asian Business; International business relationsh |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-24482-8 |
| isbn_softcover | 978-3-030-24484-2 |
| isbn_ebook | 978-3-030-24482-8Series ISSN 2662-1185 Series E-ISSN 2662-1193 |
| issn_series | 2662-1185 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 17:13:55
