| 书目名称 | International Business | | 副标题 | Strategy and Operati | | 编辑 | Edgar P. Hibbert | | 视频video | | | 图书封面 |  | | 描述 | This text offers an integrated, managerial approach to all aspects of international business. Particular attention is paid to market analysis, the changing environment of businesses, financial aspects and risk management. The text is supported by over a hundred cases and examples and each chapter is followed by discussion questions. It is suitable for advanced undergraduate and postgraduate students studying international business courses on business degrees, MBAs or specialist masters programs. | | 出版日期 | Textbook 1997Latest edition | | 关键词 | business strategy; International Business; international marketing; international trade; management; mark | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-349-25434-7 | | copyright | Edgar P. Hibbert 1997 |
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发表于 2025-3-21 18:29:43
