书目名称 | Intercultural Transfer of Management Practices of German MNC to Brazil | 副标题 | The Interplay of Tra | 编辑 | Madeleine Bausch | 视频video | http://file.papertrans.cn/471/470737/470737.mp4 | 丛书名称 | Gabler Theses | 图书封面 |  | 描述 | Multinational companies transfer managerial practices such as quality management globally. Studies from different perspectives have examined cultural, institutional, and organizational challenges in practice transfer, however, little is known about the micro-processes of intercultural transfer, especially in complex cultural settings as Brazil. Integrating the recontextualization perspective and Scandinavian institutionalist transfer-as-translation approach, this book explores micro-processes of transfer from German MNC to Brazilian subsidiaries from a multiple cultures perspective. Findings show the complementary nature of micro-processes of translation and recontextualization, embedding them into a process model of four stages: Preparation, translation, recontextualization, and institutionalization. Intercultural transfer can be considered an iterative and multi-level process in which practices diffuse from individuals, to teams, to the organization. The book contributes to international management by cross-fertilizing the two approaches, by highlighting cultural and institutional particularities of the Brazilian context using a culturally sensitive methodology, and by showing th | 出版日期 | Book 2022 | 关键词 | International Business; Case Study; Transfer; Intercultural Management; MNC; Germany; Recontextualization; | 版次 | 1 | doi | https://doi.org/10.1007/978-3-658-38056-4 | isbn_softcover | 978-3-658-38055-7 | isbn_ebook | 978-3-658-38056-4Series ISSN 2731-3220 Series E-ISSN 2731-3239 | issn_series | 2731-3220 | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
The information of publication is updating
|
|