书目名称 | Intercultural Service Encounters |
副标题 | Cross-cultural Inter |
编辑 | Piyush Sharma |
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概述 | Identifies gaps in existing literature on ICSEs and is one of the first books devoted exclusively to this topic.Provides both theoretical analysis as well as practical suggestions for those in the mar |
图书封面 |  |
描述 | .This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.. |
出版日期 | Book 2019 |
关键词 | adequate service level; desired service level; gap model; ICSE; perceived cultural distance; intercultura |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-319-91941-6 |
isbn_ebook | 978-3-319-91941-6 |
copyright | The Editor(s) (if applicable) and The Author(s) 2019 |