| 书目名称 | Interactive Broadband Media |
| 副标题 | A Guide for a Succes |
| 编辑 | Nikolaus Mohr,Gerhard P. Thomas |
| 视频video | |
| 概述 | Corporate strategies and business models in the new, interactive world of broadband media |
| 丛书名称 | XEdition Accenture |
| 图书封面 |  |
| 描述 | Interactive broadband services will change the way people and organizations communicate. The long-term vision is the convergence of hardware (telephone, television and PC) and media formats. This will allow users to access content from media enterprises at all times no matter where they happen to be. ..During the roaring Nineties convergence seemed to be just around the corner. But reality has proven that the road to interactive broadband services is long and rocky. Not only the traditional media companies but also start-ups invested billions in the attempt to conquer this attractive new market at an early stage. As a consequence some have gone out of business. This situation leaves all industry players with the question: What is the course of action to be taken today?..This book serves as a guide for companies to explore the path from traditional media to the new world of interactive broadband media. The key challenge is to base indispensable future investments on reliable business models. This book offers a comprehensive set of concepts and strategies for the interactive broadband realm, grounded in attractive service offerings and customer preferences. The authors explain and an |
| 出版日期 | Book 2002Latest edition |
| 关键词 | Broadcast & TV; Business models; Corporate/Business-strategy; Edition Accenture; New media (Neue Medien) |
| 版次 | 2 |
| doi | https://doi.org/10.1007/978-3-322-86867-1 |
| isbn_softcover | 978-3-322-86869-5 |
| isbn_ebook | 978-3-322-86867-1 |
| copyright | Friedr. Vieweg & Sohn Verlagsgesellschaft mbH, Braunschweig/Wiesbaden 2002 |
发表于 2025-3-21 19:03:42
