| 书目名称 | Intense Group Behavior and Brand Negativity | | 副标题 | Comparing Rivalry in | | 编辑 | Cody T. Havard | | 视频video | | | 概述 | Analyzes four settings with strong brand identity and loyalty in which rival brands develop strong negative perceptions.Updates rivalry and group member research through interdisciplinary means.Examin | | 图书封面 |  | | 描述 | .In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author’s Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the potential of common interests to drive out-group cooperation. The work ends with a call for future research to better understand how to decrease out-group derogation and negativity. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of how setting and group membership influences the ways people view and behave toward out-groups.. | | 出版日期 | Book 2023 | | 关键词 | group member behavior; competition; consumer behavior; marketing; promotion; brand hate | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-23456-9 | | isbn_ebook | 978-3-031-23456-9 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 19:17:28
