| 书目名称 | Intelligent Retail | | 副标题 | The Future of Statio | | 编辑 | Gerrit Heinemann | | 视频video | | | 概述 | Shows brick-and-mortar retailers a way to reinvent themselves after Corona.Explains why brick-and-mortar retail today needs to be data-based.With numerous practical examples | | 图书封面 |  | | 描述 | .This book shows stationary retail a way to reinvent itself after Corona, in order to be able to survive against the strong competition of online retail. The focus is on the central issues that will shape the retail of the future. For example, brick-and-mortar retail in particular must now work with intelligent systems based on data and adopt or even surpass methods that the large online marketplaces have been using successfully for a very long time. In this regard, artificial intelligence also plays a major role in retail. This is not just about automation and robots taking over tasks, but also about instruments and machines being able to learn and draw conclusions themselves in all retail functions. This is becoming increasingly difficult because our shopping and search behavior is constantly changing. Therefore, a customer should receive intelligent recommendations in the store, which are also based on his already known interests and behavior patterns. ..Gerrit Heinemann shows how intelligent action can save stationary retail in city centres and shopping centres..The content..- From stationary Retail to intelligent Retail..- Threats to the stationary retail trade..- Basic requi | | 出版日期 | Book 2023 | | 关键词 | Multi-Channel; Shopping-Center; Digitization of inner cities; Retail; Online Trading; Offline trading; Cro | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-38316-9 | | isbn_softcover | 978-3-658-38315-2 | | isbn_ebook | 978-3-658-38316-9 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
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发表于 2025-3-21 16:17:39
