Titlebook: Intelligent Automation and Computer Engineering; Xu Huang,Sio-Iong Ao,Oscar Castillo Book 2010 Springer Science+Business Media B.V. 2010 a

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Yannik Brandenbergers a "new­ old" concept. Several important aspects of relationship marketing were already being discussed in the marketing literature. This applies both to central constructs (such as customer satisfaction) and to single elements (such as the management of complaints and after-sales services). Althou

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plicability of the standards we were designing. After all, if standards are not used, and used effectively, why are we spending all this time and money designing them? The ultimate test of the utility of computer standards is the number of implementations that are developed and the number of end-use