| 书目名称 | Intellectual Property Management |
| 副标题 | Interdisciplinary Kn |
| 编辑 | Irina Heim |
| 视频video | |
| 概述 | Provides a guide to intellectual property management for business students and practitioners.Combines an interdisciplinary outline of IP with practical examples on business decision making.Will be an |
| 图书封面 |  |
| 描述 | .An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business. However, the literature on intellectual property has been dominated by writers with backgrounds in legal science and economics...This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management.. |
| 出版日期 | Book 2023 |
| 关键词 | IP; patents; trademarks; copyright; creative industries; business model; industrial strategy; policy |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-26743-7 |
| isbn_ebook | 978-3-031-26743-7 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 16:32:45
