| 书目名称 | Integrated Product and Sales Management in B2B | | 副标题 | Developing, Managing | | 编辑 | Claus Tintelnot | | 视频video | | | 概述 | Takes into account the requirements of digitization.Describes the state of the art and the strategic classification.Particularly strong practical relevance | | 图书封面 |  | | 描述 | .This book describes the advantages of a high level of integration between product and sales management. It explains how highly integrated product and sales management can be achieved. Claus Tintelnot depicts the classic organizational models and provides examples of how these can be supplemented, fundamentally adapted and supported by digitalization. Best and worst practice examples indicate where classic management fails and show how integrated management can do better. Managers can only act as role models for an integrated team if they share the same attitude to leadership and pursue a common strategy. Business goals that need to be achieved can only be shared by integrated product and sales management and one avoids employees being worn down by the hurdles caused by inter-departmental boundaries. .The book is aimed at practitioners in the fields of corporate management, strategy, product management, sales and interested readers from other areas of the supply chain. Without an adequate supply chain and fitting communication to the customers, B2B businesses cannot be successful and profitable. Students of business administration, economics, industrial engineering, business engine | | 出版日期 | Book 2023 | | 关键词 | Book Marketing B2B; Book Distribution B2B; Integrated product and sales management; Industrial Goods Ma | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-42227-1 | | isbn_softcover | 978-3-658-42226-4 | | isbn_ebook | 978-3-658-42227-1 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
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发表于 2025-3-21 17:02:59
