Titlebook: Integrated Communications in the Postmodern Era; Philip J. Kitchen,Ebru Uzunoğlu Book 2015 Palgrave Macmillan, a division of Macmillan Pub

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Articulating Locality in Advertising Adaptation: The Snickers Case,ion. Such adaptations tend to play a significant role in the understanding of customization of media messages in national marketplaces in the postmodern era. Therefore, in this chapter, we analyse the Turkish adaptation of an advertising campaign developed by brand managers of an internationally fam

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,Rethinking the Role of “The Idea” in Integrated Communications,of consumers are shifting especially with the newly joined generation called digital natives. This altered and altering profile of consumers is now smarter, more demanding, empowered, engaged, and even co-creating.

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?ne the orbits of covery circumstances of numbered but unnamed plan only the ?rst 20,000 minor planets. Nowadays, we need ets, the reader is referred to the extensive data ?les even less than 13 months for the same quantity! At the compiled by the Minor Planet Center. end of 2005, we had achieved a

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Enrique Ortega,Beatriz Rodríguez,María J. Such-Devesa

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Macronutrients

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Introduction: Integrated Communications in the Postmodern Age,ting for several chapters is in Turkey, a rapidly developing nation, an EU accession nation, and a nation enjoying significant economic growth in the global marketplace. The book is based primarily on the opinions, views, and expertise of significant authors in the field (see Contents).

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Integrated Marketing Communications: A Contextual International Advertising Approach,ecting the outcomes of marketing strategy and can help companies position products/services/brands, reach target markets, and build brand image, whether nationally or internationally (Hsu et al., 2009) (Naik and Raman, 2003; Prasad and Sethi, 2009).