书目名称 | Integrated Business Models in the Digital Age | 副标题 | Principles and Pract | 编辑 | Sumesh Singh Dadwal,Hamid Jahankhani,Azizul Hassan | 视频video | http://file.papertrans.cn/469/468431/468431.mp4 | 概述 | Discusses the phenomenon of technopreneurship, technology-enabled business models, and digital transformation.Includes examination of specific industries including tourism and education.Integrates ele | 图书封面 |  | 描述 | .Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research..In this edited volume, authors explore and develop principles, models and other theoretical and practical concepts to develop better guidance on how to adapt business models using new technologies such as AI, cloud computing, blockchain, cybersecurity, and infrastructure. .Underpinned by established academic theories, the book explores integrated business models that are both defensive and offensive in strategic outlook. Ultimately, it will help students, researchers and entrepreneurs to design, develop and implement technology-enabled integrated business models. . | 出版日期 | Book 2022 | 关键词 | gig economy; sharing economy; cybersecurity; strategy; digital marketing | 版次 | 1 | doi | https://doi.org/10.1007/978-3-030-97877-8 | isbn_softcover | 978-3-030-97879-2 | isbn_ebook | 978-3-030-97877-8 | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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