Titlebook: Integrated Brand Marketing and Measuring Returns; Philip J. Kitchen (Holds the Chair and is Professo Book 2010 Palgrave Macmillan, a divis

breath-focus

书目名称Integrated Brand Marketing and Measuring Returns影响因子(影响力)




书目名称Integrated Brand Marketing and Measuring Returns影响因子(影响力)学科排名




书目名称Integrated Brand Marketing and Measuring Returns网络公开度




书目名称Integrated Brand Marketing and Measuring Returns网络公开度学科排名




书目名称Integrated Brand Marketing and Measuring Returns被引频次




书目名称Integrated Brand Marketing and Measuring Returns被引频次学科排名




书目名称Integrated Brand Marketing and Measuring Returns年度引用




书目名称Integrated Brand Marketing and Measuring Returns年度引用学科排名




书目名称Integrated Brand Marketing and Measuring Returns读者反馈




书目名称Integrated Brand Marketing and Measuring Returns读者反馈学科排名

减少

易弯曲

https://doi.org/10.1057/9780230297340brand; communication; evaluation; Investment; marketing

legislate

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欢乐东方

outrage

phase-2-enzyme

The Secret of Successful Integrated Communication: Integrated Teams and ROI,s experience includes partnering with Leo Burnett and Philips to set up the first, fully integrated global marketing communication approach that went live in 2002. Since then MS&L have been involved in helping to set up over 20 integrated campaigns with clients spanning the consumer, corporate and healthcare sectors.

欢乐东方

978-1-349-36705-4Palgrave Macmillan, a division of Macmillan Publishers Limited 2010

越自我

沙发

Integrated Brand Marketing and Measuring Returns,mes in the title were addressed by all speakers. The speakers were as follows:.The conference was very well attended with many practitioners from multinationals and UK-based businesses, together with agency personnel who work closely with these companies to develop, implement, and measure returns fr