Titlebook: Instructor‘s Manual for Strategic Marketing Cases in Emerging Markets; A Companion Volume Atanu Adhikari,Sanjit Kumar Roy Book 2017 Springe

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or the classroom.Delivers a handy guide to the teacher in us.This is a teaching companion to the case studies provided in the book ‘Strategic Marketing Cases in Emerging Markets‘ and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical und

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Rashmi Malik,Kalpit Shah,Brahmeswarar Yerrabolu,Harikumar B. Varrier,Sumit Bhat,Atanu Adhikari

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Instructor‘s Manual for Strategic Marketing Cases in Emerging MarketsA Companion Volume

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Instructor‘s Manual for Strategic Marketing Cases in Emerging Markets978-3-319-52697-3

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,Teaching Note: Case 1: Nestlé in Mexico: The Good Food Versus The Good Life Dilemma,egic objectives are joining forces to fight obesity, in particular its infantile form. The Mexican Government introduced a junk food and fizzy drink tax. Food service operators, such as Nestlé, are joining various national initiatives aimed at encouraging consumers to develop healthier eating habits

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,Teaching Note: Case 5: To Switch or Not to Switch—Madhu’s Dilemma, quality of her family’s TV viewing experience. Now, she is wondering whether her decision can be solely based upon economic value of offerings and all other benefits can be ignored in the choice of DTH services.