| 书目名称 | Innovators‘ Marketplace | | 副标题 | Using Games to Activ | | 编辑 | Yukio Ohsawa,Yoko Nishihara | | 视频video | | | 概述 | The first book presenting components and the overall process of Innovators’ Marketplace, a powerful and enjoyable process for innovation.Real cases are shown, so that practitioners can learn how they | | 丛书名称 | Understanding Innovation | | 图书封面 |  | | 描述 | This book presents a powerful method for innovation that reinforces combinatorial and analogical thoughts, with interdisciplinary communications among stakeholders in the market. In this method called Innovators‘ Marketplace, two games - Innovators‘ Market Game and Analogy Game - accelerate the spiral of innovation with visualizing data on the connectivity of pieces of existing knowledge. Some players invent ideas by connecting and combining pre-existing knowledge, while others evaluate the ideas to decide whether or not to buy. In a joyful atmosphere created by the games, players look beyond resistance to criticism, as experiments real cases show. They will start thinking and talking about the best segment of the majority, latent requirements in the future market, and scenarios for satisfying those requirements. This process embodies the principle that an interdisciplinary combination of business actors and resources, possibly with the appearance of new actors, triggers innovation. | | 出版日期 | Book 2012 | | 关键词 | analogy; combination of ideas; communication of stakeholders; data visualization; process for innovation | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-642-25480-2 | | isbn_softcover | 978-3-642-44456-2 | | isbn_ebook | 978-3-642-25480-2Series ISSN 2197-5752 Series E-ISSN 2197-5760 | | issn_series | 2197-5752 | | copyright | Springer-Verlag Berlin Heidelberg 2012 |
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发表于 2025-3-21 19:31:49
