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Titlebook: Innovatives Management; Ralph Berndt Book 2000 Springer-Verlag Berlin Heidelberg 2000 Business.Entwicklung.Informationssystem.Innovation.I

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楼主: 婉言
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Erfolgreiches Risk-Management von ProduktinnovationenFirst, examples for success or failure of product innovations are presented. Based on this the success factors of product innovations are worked out. Possible strategies for a risk management are described. Two examples for successful risk management are analysed.
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Produktinnovation in der Praxis: Entwicklung der Creativ-Fotoalben-Serie „Artline“A successful example of product innovation is presented. The subject is „ART-LINE“ creative photo albums of SAFE company. The present situation (f.e. existing brands) is analysed. The planning process of product innovation is described in detail (from extensive production of ideas to tests and strategies for product innovation).
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Preparing for 21st Century — Trends and Prognosesnd den i.d.R. freien Welthandel. Die branchenmäßige Erfolgsträchtigkeit von Unternehmen hat sich deutlich verändert. Typische Markttrends werden herausgearbeitet. Wesentliche Erfolgsfaktoren werden aufgezeigt.
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Merger of Equals und Corporate Governanceddressing corporate governance aspects of mergers, cross-border activities are of special interest: the objective to create a merger of equals has led to new and interesting properties of corporate governance systems. In the paper it is empirically analysed how companies solved problems of corporate governance in case of a merger of equals.
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Internationales F&E-Managemental firms face the necessity of an effective and efficient management of international R&D activities. This article focuses on two main aspects of international R&D management: planning and organization of international R&D activities.
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Innovatives Management978-3-642-57009-4Series ISSN 1431-4088
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https://doi.org/10.1007/978-3-642-57009-4Business; Entwicklung; Informationssystem; Innovation; Innovationsmanagement; Management; Marketing; Organi
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