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Titlebook: Innovative Research Methodologies in Management; Volume II: Futures, Luiz Moutinho,Mladen Sokele Book 2018 The Editor(s) (if applicable) a

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发表于 2025-3-21 19:08:19 | 显示全部楼层 |阅读模式
书目名称Innovative Research Methodologies in Management
副标题Volume II: Futures,
编辑Luiz Moutinho,Mladen Sokele
视频video
概述Responds to the increasing challenge of conducting research in online environments with new technologies.Includes cutting-edge methodologies including virtual reality simulation, neurophilosophy, inte
图书封面Titlebook: Innovative Research Methodologies in Management; Volume II: Futures,  Luiz Moutinho,Mladen Sokele Book 2018 The Editor(s) (if applicable) a
描述.A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within management, key areas of importance are dissected with chapters covering statistical modelling, new measurements, digital research, biometrics and neuroscience, the philosophy of research, computer modelling approaches and new mathematical theories, among others. A genuinely pioneering contribution to the advancement of research methods in business studies., .Innovative Research Methodologies in Management. presents an analytical and engaging discussion on each topic. By introducing new research agendas it aims to pave the way for increased application of innovative techniques, allowing the exploration of future research perspectives. Volume II explores a range of research methodologies including the Spatial Delphi and Spatial Shang, Virtual Reality, the Futures Polygon and Neuroscience research..
出版日期Book 2018
关键词research methodology; robustness; statistical modelling; digital research; innovation; research avenues; c
版次1
doihttps://doi.org/10.1007/978-3-319-64400-4
isbn_softcover978-3-319-87784-6
isbn_ebook978-3-319-64400-4
copyrightThe Editor(s) (if applicable) and The Author(s) 2018
The information of publication is updating

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发表于 2025-3-21 21:45:14 | 显示全部楼层
Luiz Moutinho,Mladen SokeleResponds to the increasing challenge of conducting research in online environments with new technologies.Includes cutting-edge methodologies including virtual reality simulation, neurophilosophy, inte
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978-3-319-87784-6The Editor(s) (if applicable) and The Author(s) 2018
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Book 2018oration of future research perspectives. Volume II explores a range of research methodologies including the Spatial Delphi and Spatial Shang, Virtual Reality, the Futures Polygon and Neuroscience research..
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The Knowledge Domain of Affective Computing: A Scientometric Review,of their products and services, and on which they can base their marketing intelligence gathering and strategic planning...—The chapter provides new opportunities for companies to enhance their capabilities in terms of customer relationships.
发表于 2025-3-23 03:58:59 | 显示全部楼层
The Effect of Emotions on Brand Recall by Gender Using Voice Emotion Response with Optimal Data Ana Still the richness of the data gives some compensation...—Marketers involved with brands need a body of knowledge on which to base their marketing communication intelligence gathering and strategic planning...—It provides exploratory research findings related to the use of automatic tools capable o
发表于 2025-3-23 09:18:35 | 显示全部楼层
The Neuroscience Research Methods in Management,, and heart rate measurements. The main neuroimaging methods include electroencephalography (EEG) and functional magnetic resonance imaging (fMRI). The description of each method will be presented with examples in management and marketing contexts. The analysis of each method includes benefits and d
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