| 书目名称 | Innovations in Social Marketing and Public Health Communication |
| 副标题 | Improving the Qualit |
| 编辑 | Walter Wymer |
| 视频video | |
| 概述 | Presents case studies applying best practices of social marketing to improving quality of life.Offers the most current theoretical advances in the fields of social marketing and public health communic |
| 丛书名称 | Applying Quality of Life Research |
| 图书封面 |  |
| 描述 | This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life. |
| 出版日期 | Book 2015 |
| 关键词 | African Migrant Blood Donation in Australia; Child Obesity Prevention; Family Decision Making; Improvin |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-19869-9 |
| isbn_softcover | 978-3-319-36623-4 |
| isbn_ebook | 978-3-319-19869-9Series ISSN 2213-994X Series E-ISSN 2213-9958 |
| issn_series | 2213-994X |
| copyright | Springer International Publishing Switzerland 2015 |
发表于 2025-3-21 16:22:35
