| 书目名称 | Innovation, Market Archetypes and Outcome | | 副标题 | An Integrated Framew | | 编辑 | Soumodip Sarkar | | 视频video | | | 概述 | Includes supplementary material: | | 图书封面 |  | | 描述 | .Innovation is the key to firm competitiveness and growth yet studying innovation is much like the ancient parable about a group of blind men each touching a different part of an elephant. This book is a fresh new approach to understanding innovation – market linkages using one unified framework. ..The book examines an integrated innovation environment. Four market archetypes as well as the market outcome for each archetype are described. Innovation dynamics including commoditization, the constant innovation challenge and the sustainability of innovation are analyzed along with cases including the iPod, Lego, Barbie, the browser wars and Google. A diagnostic matrix is presented which enables one to take a ´snapshot´ of a product in the innovation environment. This book is an invaluable tool for the academic, the manager and the consultant to understand ‘where’ a firm is located in an innovation environment, `why’ it is so located and provides valuable clues as to ‘what’ to do when designing strategy.. | | 出版日期 | Book 2007 | | 关键词 | Commoditization; Industrial Organization; Innovation Landscape; Innovation Strategy; innovation | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-7908-1946-5 | | isbn_softcover | 978-3-7908-2534-3 | | isbn_ebook | 978-3-7908-1946-5 | | copyright | Physica-Verlag Heidelberg 2007 |
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书目名称Innovation, Market Archetypes and Outcome影响因子(影响力)
书目名称Innovation, Market Archetypes and Outcome影响因子(影响力)学科排名
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书目名称Innovation, Market Archetypes and Outcome网络公开度学科排名
书目名称Innovation, Market Archetypes and Outcome被引频次
书目名称Innovation, Market Archetypes and Outcome被引频次学科排名
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发表于 2025-3-21 18:11:35
