书目名称 | Innovation and Ontologies | 副标题 | Structuring the Earl | 编辑 | Angelika C. Bullinger | 视频video | | 丛书名称 | Markt- und Unternehmensentwicklung Markets and Organisations | 图书封面 |  | 描述 | Foreword Innovation equally requires rational problem solving and interpretive space (Lester & Piore, 2004). It is a key challenge for innovation management to overcome this obvious dilemma, especially in the early stages of the innovation process. Ontologies as logical representations of knowledge bear the potential to enable the required balance between structure and flexibility. They provide a promising, yet largely unexplored approach for significantly improving corporate innovation processes. During the early stages of the innovation process, the so-called Fuzzy Front End of innovation management, decision-making in corporate practice is often “uncertain fumbling at minimal sight” (Hauschildt & Salomo, 2007), i.e. the existing idea selection processes tend to be ad hoc and somewhat intuitive. Due to this unsatisfying situation, in which new ideas are difficult to compare, inadequate risks are taken and projects are stopped too late, a generic framework for the early stages of innovation management is necessary. Ontologies, used to represent knowledge, provide powerful modeling potential. Developed by researchers from the field of Artificial Intelligence, ontologically based ap | 出版日期 | Book 2009 | 关键词 | Innovation; Innovationsmanagement; SME; assessment; business administration; fuzzy Front end; innovation m | 版次 | 1 | doi | https://doi.org/10.1007/978-3-8349-9920-7 | isbn_softcover | 978-3-8349-1249-7 | isbn_ebook | 978-3-8349-9920-7Series ISSN 2945-879X Series E-ISSN 2945-8803 | issn_series | 2945-879X | copyright | Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009 |
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