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Titlebook: Innovation By Design; Lessons from Post Bo Battula Kalyana Chakravarthy,Janaki Krishnamoorthi Book 2013 Springer India 2013 Design Methodol

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The Scenariontly has to meet their diverse aspirations. To understand these aspirations, a thorough user study covering various aspects – right from users’ requirements, their likes and dislikes – to product features as well as their cultural implications has to be undertaken before designing a new product (Fig
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The Prototyping models. While designers can understand this form of product visualisation, a layperson cannot make much sense of it. When we made a presentation at this stage to Mr. Srivastava and his team, they were unable to comprehend the design on paper. Hence, they suggested that we create an actual prototype
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The Productionhe prototype too. Usually, large companies are not interested in such small-scale or pilot projects, as they are time consuming with low or no returns. But IIT’s association coupled with the interesting nature of the project and its social relevance made this collaboration a reality.
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The Launchto launch the new Post Box. India Post officials also agreed and the new Post Box was unveiled on 18th October 2005 at Hotel Le Meridien, New Delhi, by Mr. Dayanidhi Maran, then Minister for Communications and Information Technology (Fig. 12.2). Soon after, the 25 boxes produced under the pilot proj
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to implementation. In DAIDA we used the language TDL for design specification and DBPL, a procedural database programming language with persistent values and transactions, for implementation. In focusing on the transformation from TDL to DBPL we discuss the relationship between the specification and
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