Titlebook: Information and Communication Technologies in Tourism 2018; Proceedings of the I Brigitte Stangl,Juho Pesonen Conference proceedings 2018 S

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Do DMOs Communicate Their Emotional Brand Values? A Comparison Between Twitter and Facebooks differently in Facebook and Twitter. The methodology of analysis allows destinations to compare the values they communicate with those of their competitors, so that they can improve their positioning and present a distinctive attractive personality of their destination.

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DMOs’ Facebook Success Stories: A Retrospective ViewTripAdvisor 2017 rankings. The data-driven approach demonstrates which marketing activities triggered various consumer engagement behaviour and, thus, are successful in Facebook spheres. Furthermore, the study allows destinations to benchmark their Facebook presence and position themselves more strategically.

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ategies, including digital marketing, and the impact of big This book presents the latest research into the application of information and communication technologies within the travel and tourism sectors. Readers will find insightful contributions on a wide range of topics, including digital marketi

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Conference proceedings 2018rs will find insightful contributions on a wide range of topics, including digital marketing, social media and online travel reviews, mobile computing, augmented and virtual reality, gamification, recommender systems, electronic distribution, online education and learning, and the sharing economy. P

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Supporting Tourism Through Digital Ecosystems: The E015 Experiencemeans for creating relationship environments of stakeholders from both the public and the private sector. In particular, we present a selection of tourism-oriented end-user applications enabled by the E015 Digital Ecosystem operating in Italy since 2013.