Titlebook: Information and Communication Technologies in Tourism 2014; Proceedings of the I Zheng Xiang,Iis Tussyadiah Conference proceedings 2013 Spr

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The Adoption of Pinterest for Destination Marketing: The Case of Austrian Destinationsnisation. Moreover, an online survey was conducted among Austrian DMOs. The results indicate that the usage of Pinterest is still rather limited. Nevertheless, the prevailing opinion towards photo sharing websites for marketing purposes in general and towards Pinterest in particular is positive.

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Context-Aware Points of Interest Suggestion with Dynamic Weather Data Managemente compared the performance of the system with a variant that does not exploit weather data when generating recommendations. The results of our experiment have shown that the proposed approach obtains a higher perceived recommendation quality and choice satisfaction.

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An Investigation into the Use of Social Media Marketing and Measuring its Effectiveness in the Eventhree different companies have been interviewed. Results show the importance of social media in events companies and the lack of professional measurements. Furthermore, results show the importance of senior management commitment towards the use of social media as marketing tool.

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Activity and Influence of Destination Brands on Twitter: A Comparative Study of Nine Spanish Destinad mentions. We conclude that while some of these destinations are using intensively Twitter and have a considerable influence on it, other destinations have little impact and need to improve their strategies to achieve their objectives. The study is a first step to explore the keys that explain the success of the DMOs on Twitter.

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Conference proceedings 2013travel products. This book covers the most significant topics contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in e-Tourism..

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ted managerial issues.Provides a collection of diverse persp.The papers presented in this volume advance the state-of-the-art research on social media and Web 2.0, electronic tourism marketing, website development and evaluation, search engine marketing and optimization, IT adoption and diffusion, v

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Conference proceedings 2013ent and evaluation, search engine marketing and optimization, IT adoption and diffusion, virtual travel communities, mobile technologies, management information systems in tourism, eLearning, recommender systems for tourism businesses and destinations and electronic distribution for hospitality and

BROOK

https://doi.org/10.1007/978-3-319-03973-2Destination management; Electronic distribution; Electronic tourism marketing; Hospitality; Information

烦人

978-3-319-03972-5Springer International Publishing Switzerland 2013