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Titlebook: Information and Communication Technologies in Tourism 2008; Proceedings of the I Peter O’Connor,Wolfram Höpken,Ulrike Gretzel Conference pr

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楼主: Twinge
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Websites and Virtual Realities: a Useful Marketing Tool Combination? An Exploratory Investigationre descriptive rather than experiential. The aim of this study is to find out if an appearance in a virtual reality (VR) is a useful combination with a hotel’s website to offer tourists both synchronous and experiential information. For this purpose an experiment was conducted. Respondents’ attitude
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A Web 2.0 Tourism Information System for Accessible Tourismt demonstrates how destinations and suppliers of tourism-related products and services can gain competitive advantages and capture profitable market segments of the growing but neglected market requiring accessibility. The newly introduced, open Web 2.0 platform, nobatravel.at on the one hand aims a
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Tourist Activated Networks: Implications for Dynamic Packaging Systems in Tourismions. Empirical data was collected from travellers who visited a regional destination in the US and then analyzed with respect to its network structure. The results indicate that the tourist activated network for the destination is rather sparse and that there are clearly differences in core and per
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Information Elements on DMO-Websites: Alternative Approaches for Measuring Perceived Utilityestination marketing organisations (DMO). This study compared six different approaches for measuring perceived utility (importance) of information elements on city tourism (CTO) organization websites: group discussion, rating, partial ranking, choice-based conjoint analysis (CBC), adaptive conjoint
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